Our Published Research

Books published by the ASG Group

Ray Collis and John O Gorman of The ASG Group have published the following acclaimed books and toolkits on driving sustainable growth:



pitstop coversThe Growth Pitstop™ (The ASG Group’s fourth book) is due out later in 2015 and represents the culmination of a 5 year programme of research and benchmarking in respect of growth strategies and tactics across 47 markets.

In pre-release since Oct. 2015 the Growth Pitstop™ is due for public research in 2015.




Here is some of the advance praise for the Growth Pitstop™









Selling In The CloudsThe cloud is one of the hottest areas of business today.  Based on research into real-world IT buying decisions in 100s of large organizations, ‘Selling In The Clouds’ helps sellers of IT hardware, software and services to:

- Engage with non-technical buyers (procurement & finance)
– Communicate your sales proposition in the most powerful way
– Present a credible ROI for your solution
– Show the impact of your solution on the buyer’s key metrics
– Address the issue of risk, as well as compliance
– Connect your solution with the buyer’s goals and strategies.

Available from Amazon and other major book stores.




The B2B Sales Revolution
The B2B Sales Revolution™ reveals what is really involved in today’s major buying decisions.  Based on research with managers and buyers in organizations such; Merril Lynch, Citigroup, HP, Vodafone and Roche, it:

• Provides a rare insight into what actually happens in major purchase decisions – that is the 3 new realities of buying and their impact on selling.

• Shows just how much buying has changed in recent years and the revolutionary impact of budget cuts, mounting compliance and other factors on getting the sale.

• Highlights the implications for all aspects of selling – including what buyers now want sales pitches and proposals to contain.

Available from Amazon and other major book stores.

QuickWin B2B Sales
QuickWin B2B Sales was designed so that you can dip in and out seeking answers to your top B2B sales questions, as they arise, there are seven sections to the book:
• Sales Essentials
• Sales Leads
• Sales Meetings
• Sales Cycles
• Sales Orders
• Repeat Sales
• Sales Management

In addition, using the grid in the Contents, you can search for questions and answers across a range of topics, including: Message & Materials, Skills, Strategy and Systems & Structures.

Buy the book in paperback or as an iPhone app.

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