B2B Sales Strategy

Sales leadership teams are looking for a speedier way to review sales strategy performance, set the sales agenda and drive action.

Getting organization-wide agreement about what must be done to accelerate sales performance is a challenge. Even if there is agreement, translating it into action can be frustrating and time-consuming.

The Sales Strategy Pitstop® is a process our clients use to review and develop sales strategy to:

  1. Impact revenue performance by up-to 12%.
  2. Pin-point the key priorities, or opportunities for growth.
  3. Highlight gaps, or potential barriers in terms of sales skills, systems or process.
  4. Focus attention on key sales performance metrics and goals.
  5. Benchmark their sales organization against peers.
  6. Rethink the drivers of sales performance improvement.

The Sales Strategy Pit-stop® applies the principles of the Formula One pit-stop and self-assessment to sales strategy. The Pitstop process measure nine key areas of sales strategy performance and over 110 key success factors including:

  1. Sales Ambition: Focus, Priorities & Goal
  2. Sales Direction: Products, Markets & Segments
  3. Sales Visibility: Predictability and Control
  4. Sales Leadership & Skills
  5. The Sales Psychology of the team
  6. Sales Process (Activity & Effectiveness)

The Pitstop assessment is based on extensive research into sales best practice and underpinned by coaching principles of change to drive results.  Click here to read more.