The ASG Group is a team of sales consultants working with sales managers and their teams involved in complex B2B sales.
Sales Closing Expertise
The ASG Group helps sales people increase the likelihood of closing by up to 30%. To do this our consultants leverage our ground-breaking research into modern buying – something for which we are in the top 5 in the world-wide.
At the same time we also provide teams with a range of powerful sales tools and techniques to generate more opportunities.
Sales Books & Publications
In 2010 The ASG Group published the The B2B Sales Revolution™ – the first sales book written by buyers (that is based on research with buyers in some of the world’s largest companies). This book equips sellers with a range of powerful new strategies for selling to today’s more demanding buyers.
The ASG Group has published QuickWin B2B Sales providing the answers to the top 100 questions in B2B selling.
Our Team
The ASG Group is led by John O’ Gorman and Ray Collis, backed up by a team of sectorally focused consultants in the UK and US.
John O’ Gorman, Sales Consulting & Sales Coaching Practice Lead
John O’ Gorman is a Business to Business sales coach who works with sales teams and sales managers across Europe to pinpoint sales performance opportunities and barriers to growth.
John has worked in the UK, Germany, US, Canada, Ireland and South Africa selling and marketing high value B2B solutions.
John has been recognized as an expert on selling and modern buying by the likes of The Future Selling Institute.
John has been trained in marketing and international selling methodologies. He holds a Bachelor of Commerce and Higher Diploma in Marketing. He completed an International MBA in 2003.
Ray Collis, Buyer Research Practice Lead
Few people know or care as much, as Ray Collis, about the trends in buying and their implications for deal success. Little wonder then that he heads up The ASG Group’s Buyer Research practice – recognized among the Top 5 worldwide in terms of overcoming the challenges in B2B selling to procurement, or the sophisticated buying organization. (ESR Research)
Ray is co-author of The B2B Sales Revolution™ and QuickWin B2B Sales. He is already at an advanced stage in terms of writing (with John) a new book (and seminar series) to reveal the latest trends in buying that determine win rates.
Ray is as likely to be found at major international gatherings of procurement leaders, as gathering of sales directors. His experience in managing a university related research team gives him an edge in terms of The ASG Group’s tracking of trends and data gathering in respect of global buying/procurement space.
Ray is the creative force behind The ASG Group’s family of powerful (some might even say world beating) sales tools; The Sales Engine®, The Sales Strategy Pitstop™ and SellerNAV™. But Ray matches creativity with sciences, with these tool being based on extensive research, analysis and testing over many years.
Our Customers
Here is a sample of the type of companies that our international team of sales consultants have worked and partnered with:
