About Us

ASG-GROUP

We bring the science of McLaren and the passion of Ferrari to helping your team win in terms of new; strategies, customers and markets.

We help teams to develop the strategies, processes and skills required to accelerate growth with the focus, discipline and speed of a pitcrew. We are not like traditional consultants and trainers. Here is why:

we work like a pitcrew

 

1. We work with the focus, discipline and speed of a Formula 1 race team to assess growth performance, agree growth priorities and execute growth strategies.  Find out more about our delivery approach here.

 

objectives

 

2. All our work is data driven and directly tied to your growth objectives, opportunities and challenges. It leverages the latest growth science, psychology and analytics to maximize effect.

 

engage

3. We offer a more powerful alternative to traditional consulting reports, length strategy documents and PowerPoint-driven training.  The objective is to ensure maximum levels of engagement among your team. We avoid creating an external dependency.

 

 

tools

4. We provide tools and results based learning models to help teams succeed. Our investment in sophisticated assessments, predictive growth analytics, benchmarking data and performance psychology is industry-leading. We have published 3 books in the past 5 years, with another due soon.

 

Our clients include some of the world’s biggest companies and our solutions are proven across 47 countries in the Technology, Life-Sciences, Financial Services and Engineering/Construction sectors.

Click to find out more about Our ResearchPublished Books, Clients and Team Leaders.

 

McLaren™ and Ferrari™ are trademarks of the inspirational innovators and racers of McLaren Formula One and Scuderia Ferrai Formula One respectively.