Understanding The Buyer’s Strategy

Understanding The Buyer’s Strategy

Many sellers have an exaggerated view of their importance to the buyer.

That is because they are not aware of how buyers measure supplier importance, or set strategy for a particular product category.

This whitepaper will examine the fundamental basis upon which suppliers are segmented and procurement strategies are decided.

It will guide you to assessing your importance and provide you with tips on how to act accordingly.

Understanding The Buyer's Strategy

Understanding The Buyer's Strategy

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