Salespeople who understand the buyer more, sell more. That is clear to see from our benchmarking data, as well as our direct experience. But an intellectual understanding of the buying decision is no longer enough.
Salespeople who translate buyer understanding into buyer empathy enjoy the greatest sales success.
As this whitepaper shows; ‘It is not just how much you know, but how much you care that sells’.
The ASG Group: B2B Sales Consulting, Sales Training, Sales Tools, Sales Process Improvement, Accelerating Sales Growth Unit 24 Lavery Avenue, ParkWest Enterprise Centre, Dublin 12, Ireland / Tel: +353 1 620 5787 / Email: firstname.lastname@example.org