Everybody knows that selling to the public sector is different to selling to the private sector.
But the old public-private dichotomy is blurring and that means sellers should be cautious about letting it prejudice their sales process.
In this article we will see that while many public and private organizations still conform to the stereotype, a growing number do not.
To overcome this challenge we will provide a new way of looking beyond the public-private dichotomy to get to the core of how different organizations buy.
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