The mode of buyer negotiations has changed with many implications for sellers as a result.
Shrewd buyers have learned that negotiation is like salami – the best way to get what you want is slice by slice.
Achieving the lowest supplier prices requires an aggressive and sustained approach over time.
The result is a relentless approach that cuts seller margins ‘to the bone’.
This whitepaper provides tips on how it can be managed.
The ASG Group: B2B Sales Consulting, Sales Training, Sales Tools, Sales Process Improvement, Accelerating Sales Growth Unit 24 Lavery Avenue, ParkWest Enterprise Centre, Dublin 12, Ireland / Tel: +353 1 620 5787 / Email: firstname.lastname@example.org