How To Ensure You Make It To The Next Round Of Negotiations With The Buyer?
Sellers expect to have to slug it out with other suppliers, but they may ‘lick the competition’ only to be beaten‐up by the buyer!
Almost every salesperson has had the experience of being beaten‐up by a buyer (metaphorically speaking, of course!). Indeed, with the fundamental shift in the balance of power in favour of buyers, selling has become an increasingly bruising activity.
In this whitepaper we asked sellers about their most bruising buyer encounters and the lessons they had to offer.
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