Selling IT in ‘the age of The Cloud’
Our latest book is hot off the press. Called ‘Selling In The Clouds’ it is about ‘Winning the Sale by Building the Business Case for IT Solutions in the Age of the Cloud’.
We wrote the book because; in this era of slashed IT budgets, competing projects and procurement controls; the vendor who helps the buyer to build a compelling business case for their service, software, or hardware will win.
Based on research into real-world IT buying decisions in 100s of large organizations, ‘Selling In The Clouds’ will help sellers to:
- Engage with non-technical buyers (procurement & finance)
– Communicate your sales proposition in the most powerful way
– Present a credible ROI for your solution
– Show the impact of your solution on the buyer’s key metrics
– Address the issue of risk, as well as compliance
– Connect your solution with the buyer’s goals and strategies.
‘Selling In The Clouds’ is the 3rd book in 4 years from The ASG Group and reflects the company’s ongoing commitment to research.