Want Your Customers To Spend More? Don’t Do This!
One of the UK’s retail gains made a big slip last week. A poster designed to encourage staff to get customers spending more was accidentally put up in a store. A customer took a picture and a blaze of negative publicity ensued. But the news story has implications for all of us as sellers.
We share them with the sales community on The ASG Group’s Buyer-Insight website.
If you want your customers to do more, then don’t do what Sainsbury’s did!