Insights Selling Gets A Boost
Research shows that many buyers are disappointed by their engagement with sellers. Quite simply they are not getting enough out of meeting most sales people – they are not getting enough new ideas or insights. The opportunity and the challenge is made very clear in a new book called Insights Selling and written by Mike Schultz and John Doerr of The Rain Group. They asked us to write a review and we gladly did so on our Buyer-Seller Insights portal. We recommend the book to you – find out why by clicking on the link.