The Future of Key Account Management
The ASG Group has just completed a programme of research into the latest global trends in Key Account Management (KAM).
The research involved key account managers selling into some of the world’s biggest and best companies.
The objective was to understand the challenges faced by KAMs, the techniques used and their visions for the future of KAM.
The results are a vivid portrait of what it takes to be successful in Key Account Management. You can find a summary on Buyer-Seller Insights – The ASG Group’s research portal.