Just how C-Level is your vocabulary?
A great number of our clients are concerned with the quality of the conversations that their sales teams are having with customers and prospects.
Sellers are faced with the challenge of selling to a ‘new type of buyer’. That includes buyers who are more senior and increasingly cross-functional. There is a particular challenge in selling to the more numbers-driven buyer from procurement or finance.
In a recent article we published a C-Level glossary – reflect on the conversations your team is having with customers and prospect at the most senior level. The article was published on our Buyer – Seller Insights portal and syndicated across the web.