‘Selling In The Cloud’ Goes To Print
We are pretty excited because today we got the design work for our next book – ‘Selling In The Clouds’. If you are selling IT solutions we think you’ll be excited too.
The book has been a work in progress for the past 12 months and takes our research into how IT buying decisions are made to a new level.
‘Selling In The Clouds’ builds on the Fortune 1000 IT buying model that will be familiar to anybody who read our 2010 Book called ‘The B2B Sales Revolution’ and is a response to the rise in cloud computing.
‘Selling In The Clouds’ is aimed at all IT vendors, not just those who are selling cloud based solutions. It helps sellers to understand the decision making criteria for their customers and to present their solutions in the most compelling manner possible. That is by means of the business case.
‘Selling In The Clouds’ goes to print in November, but we are already running workshops on its content. If you would like to find out more please contact us.