Are You Getting Involved Too Late In The Sale?
Up to 60% of the deals being chased by sellers have only a 20% chance of success. It is a sobering statistic!
The reason is because sellers are getting involved too late, often only when contacted by the customer.
We asked a group of 81 sales people from more than two dozen industries about the stage at which they entered into the buyers buying process.
We then asked them about their chances of success based on how early, or late they got involved. The result – based on the seller’s own data – was the staggering finding shown in the visual above.
Over on our research portal, Buyer – Seller Insights we delve into these results in more detail and use them to build the business case for the seller getting involved earlier in the buying process.