Are You Selling Change? The Strategies You Will Need
Does your solution promise to change your customer’s world? If so beware! Change is not easy and it could present a significant hurdle to winning the sale.
On our research portal Buyer – Seller Insights we have published some of the latest research into the change process behind buying decisions. It is called ‘Selling Change’ and you can see it by clicking here.
Most importantly we offer a dozen strategies for the seller to help the customer to embrace change (and thereby advance the sale). Click here to view these strategies.
Today we have a new understanding of the dynamics of change and in particular why it can be so difficult. The seller who can leverage this new knowledge can greatly boost his, or her sales success.