For Buyers Everyday is Independence Day
Another Independence Day has come and gone. However, with each passing year buyers are becoming increasingly independent and self-contained. That can present challenges to the traditional sales organization.
Over on our buyer research site, called Buyer Insights, John O Gorman just published some reflections on the new age of the independent and in control buyer. Citing research of great relevance to sales, he points out that the sense of losing control that is experienced by many sellers may have a surprisingly positive up-side.
Click here to find out more.