New Methodology Challenges The Challenger Sale

New Methodology Challenges The Challenger Sale

As you know The Challenger Sale created quite a storm last year, culminating in a controversial article claiming that Solution Selling was dead.  Well, the debate rages on.

Fast forward 24 months and RAIN Group is Challenging the Challenger methodology with the same fate as endured by Solution Selling.

We were asked by the authors to comment on the Rain Group’s research and you will find our response on our Buyer Insights portal by clicking here.

Sales methodologies once ruled supreme for decades, however the winds of change are now blowing. The lifespan of new ideas in selling is getting shorter and that is probably a good thing.
Image By Steve Trigg from Brisbane, Australia (Flickr) [CC-BY-2.0], via Wikimedia Commons

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