Can You See Your Deals In 3D?
A new framework provides you with a 3D view of even the most complex deal. That means you can maximize your chances of sales success.
We have analyzed 1000’s of buying decisions, grouping them in terms of complexity and identifying common patterns and consistent decision making variables.
Although the research runs to 1000’s of pages, its overall results can be presented in an easy to communicate 3D framework. It says that any buying decision can be analysed along 3 dimensions, as shown in the diagram below.
To find out just how powerful the model is visit Buyer Insights.