What Science Tells Us About The Speed Of Buying
Our speciality is the study of how buying decisions are made. That is important because it helps salespeople to sell more.
Over recent decades there have been many breakthroughs in terms of our understanding of how humans think and decide. It even culminated in a Nobel Prize in 2002 for the work of Daniel Kahenman.
Obviously buying decisions are a particular sub-category of the science of decision making that is of particular interest to salespeople. It is there that The ASG Group’s Buying Decision Research practice is focused.
You will find a quick overview of the implications of Kahenman’s Nobel prize winning research over on our Buyer Insights portal.