What Can The Higgs Boson Tell You About Selling?
We waited with anticipation, like so many millions, for the announcement of one of the greatest discoveries of this century (perhaps any century).
A distinguished scientist took centre stage and said a few scientific sentences. He concluded with the following words:
‘…they combine to give us a significance of 5 standard deviations…’
The audience broke into applause. That is how – The Higgs Boson (or God Particle) was announced to the world. You can see the video on YouTube.
Great science, but poor communication. But then it is a mistake that is made by many sellers and indeed buyers too.
So, are you selling like a scientist and might it be limiting your sales success? Find out by reading the short article on our Buyer Insights portal.