Everyday Is Independence Day!
The 4th of July has come around again. So, it is a big Happy Independence Day to all our US customers and counterparts.
However, as we get in the mood for a party, let’s not forget that when it comes to today’s sophisticated buyers everyday is independence day. That means it is time for us as sellers to give up on the false idea of controlling the buyer.
Buyers know they have the power in a market where suppliers out-number customers. They are increasingly confident and assertive in dealing with vendors. But as we discuss on Buyer Insights for the prepared seller that is not necessarily a bad thing.