International Sales Expansion

International Sales Expansion

There is nothing more exciting than entering a new market. Of course a new market brings with it danger too, or to be more precise the high levels of risk and costs associated with market entry.

Over the past two weeks we have helped almost 80 companies prepare their executives for entering a new market. The markets ranged from France to Brazil and the industries from Engineering to Food, but the challenges were the same. How to get off the ground as quickly as possible.

We helped the new executives to pin-point where they were likely to face the greatest challenges. For some it was identifying potential customers and getting in the door, for others it was being taken seriously at the tendering stage and for others it was generating the momentum to get the deal across the line.

The best piece of advice for entering any new market is to have your preparation done first. We are happy to say that there are now another 80 organizations that we have helped to apply this principle.