New Techniques in B2B Selling

New Techniques in B2B Selling

Everyone wants to win new business, but how do you sell your skills and expertise?

The authors of The B2B Sales Revolution explain new techniques in business to business selling:

Business to Business (B2B) selling needs a different approach; it takes longer and is more about building knowledge of the client/customer and finding solutions to meet their needs than making a great one-off sales pitch. How is B2B selling different?

Read the full article from the magazine of the Irish Institute of Training and Developement (Issue 06, Spring ’11) by downloading it in pdf format.