• Dramatic Changes In Buying
  • Working With Global Leaders
  • Accelerated Sales Process Mapping
  • Advanced Sales Training – Article Series
  • Understanding The Buyer’s Next Move
  • Understanding The Buyer’s Strategy
  • Sales Limbo – Are You Still Waiting For The PO?
  • The Salami Technique
  • Procurement Systems – The Implications For Sellers
  • Your Sales The A-Team
  • How To Make The Cost-Cutting Buyer Your Ally?
  • Do You Know The Buyer’s Should-Cost Estimate?
  • Don’t Get Beaten-Up By Buyers!
  • Dramatic Changes In Buying
  • Working With Global Leaders
  • Accelerated Sales Process Mapping
  • Advanced Sales Training – Article Series
  • Understanding The Buyer’s Next Move
  • Understanding The Buyer’s Strategy
  • Sales Limbo – Are You Still Waiting For The PO?
  • The Salami Technique
  • Procurement Systems – The Implications For Sellers
  • Your Sales The A-Team
  • How To Make The Cost-Cutting Buyer Your Ally?
  • Do You Know The Buyer’s Should-Cost Estimate?
  • Don’t Get Beaten-Up By Buyers!

The ASG Group helps B2B sales teams leverage the latest research into how buyers buy to prevent and un-lock stalled deals. Our clients include some of the world’s biggest companies and our services include; advanced sales training, sophisticated deal coaching and sales process optimization.

We are recognized as among the Top 5 in our field. To access our research on selling to today’s more sophisticated buyers sign up to our newsletter, or visit our knowledge centre.

Recent Projects & Insights

Our Latest Sales Book

The B2B Sales Revolution

Testimonials

  • We wanted a better understanding the Buyer's process from a business unit perspective (ie not just Procurement). We used them at a Conference for 1200 Sellers and the reaction has been very positive from our teams.
    Hugh O'Byrne, VP Brand Inside Sales Europe at IBMhttp://www.ibm.com
  • "The Buying Revolution tools have helped us develop our thinking around how our customers are now buying. The framework provided us with has helped us advance two million sterling deals in 2011."
    Loraine Higham – Client Relationship Director, Affinion International UK
  • "The B2B Sales Revolution book is one of those few books that are of use after you’ve read them – it gives real world templates and tools for the Sales process."
    Philip Stanfield – Marketing and Sales Director, SLA Mobile
  • “My team need to start to think of the buying process, business case and buying team when they are in the field, your material is great, it will help us help our customers”
    Jimmy Kehoe – Datapac
  • "A smashing and enjoyable sales process improvement workshop that allowed us find measurable improvements quickly, we walked out of the workshop with three clear sales priorities..."
    Jonathan Daniel – Sales Manager, Affinion International UK
  • “The workshop made me think like my customer, has given me some insight which will help me win more business in 2011 – thanks a million”
    Ciaran Murtagh – Shay Murtagh