We are excited! From Feb 2016 The ASG Group will be called the Growth Pitstop™. Then it becomes part of a broader family of organizations focused not just on sales and marketing acceleration, but on the requirements of accelerating sustained and profitable growth. These include; the alignment of strategy with sales, marketing and service execution, as well as effective cross functional alignment.
Everybody knows what a pitstop is – a lightning quick stop mid-race that, if done right; maximizes the chances of winning. But the principles of great pitstops are increasingly being applied to how organizations optimize the performance of teams, business units and strategies.
The new Growth Pitstop™ branding derives from the name of the international methodology to which The ASG Group has been a major contributor – an international growth framework based on 7 years of research across 12 industries and 47 markets. The re-banding coincides with the launch of two eagerly-awaited new books; the Growth Pitstop™ and Revenue Track™ in early 2016.